Championing Safety and Energy Efficiency: Insights from the WCMA & WCSC Annual Meeting

The recent annual meeting held by the Window Coverings Manufacturers Association (WCMA) and the Window Covering Safety Council (WCSC) at the 2024 International Window Coverings Association Expo (IWCE) in Grapevine, Texas brought together industry stakeholders to address crucial aspects of window covering safety. The primary focus of the meeting was to review the major differences between the current voluntary standard  ANSI/WCMA A100.1-2018 and the newly adopted ANSI/WCMA A100.1-2022 standard, set to become effective on June 1, 2024. 

This updated voluntary standard introduces stringent safety requirements that impact manufacturers and consumers alike. The elimination of certain cord types, enhanced performance requirements, and revised warning label language are key components of this revised standard. Compliance with these new requirements is crucial for ensuring the safety of window coverings and reducing potential hazards associated with corded products. In addition to the US Safety Standard, the meeting also reminded industry members that similar standards were implemented by Health Canada on May 1, 2022, regarding corded interior window coverings. The discussion highlighted the importance of aligning industry practices with regulatory requirements to ensure consumer safety, especially in homes with young children and pets. The dialogue emphasized the need for manufacturers and stakeholders to prioritize compliance and safety in the production and distribution of window covering products. 

As the WCMA and WCSC navigate the evolving landscape of window covering safety standards and regulations, understanding and adhering to the voluntary ANSI/WCMA initiative developed in cooperation with the CPSC and Health Canada's enforcement protocols remain paramount. By staying informed, proactive, and collaborative, industry players can uphold safety recommendations, protect consumers, and contribute to a safer home environment for all. 

The meeting also provided insights from the Attachments Energy Rating Council (AERC) regarding energy efficiency standards and certifications for window coverings. The AERC's initiatives focus on promoting energy-saving products and educating consumers about the benefits of using certified window coverings. By disseminating information through various channels, including digital campaigns and educational materials, the AERC aims to raise awareness about energy efficiency in the window covering industry. By leveraging various platforms, including traditional media and digital ad campaigns, these organizations have effectively disseminated crucial safety information to a wide audience. Collaborations with influencers, parenting organizations, and industry stakeholders have successfully amplified the safety message and educated the public on the potential hazards associated with corded window coverings. 

But what does this mean for key industry stakeholders and end users? 

Manufacturers: For manufacturers, the adoption of the ANSI/WCMA A100.1-2022 standard means they will need to adjust their production processes to comply with the new safety requirements. This might involve redesigning products to eliminate certain cord types, enhancing performance to meet stricter criteria, and updating warning labels to reflect revised language.  

Dealers: Dealers, including retailers and distributors, will need to ensure that the window-covering products they offer meet the updated safety standards. This may involve working closely with manufacturers to verify compliance, updating product catalogs and marketing materials to reflect the new standards, and educating staff about the importance of promoting compliant products to customers.  

Consumers: Consumers will likely see the most direct impact from the updated safety standards. The elimination of certain cord types and the implementation of enhanced safety requirements aim to reduce the risk of accidents and injuries associated with window coverings, particularly for children and pets. While compliant products may come with a slightly higher price tag due to increased manufacturing costs, consumers can have greater confidence in the safety of their purchases. Revised warning labels will provide clearer information about potential hazards, empowering consumers to make informed decisions about the products they bring into their homes. Overall, the updated standards prioritize consumer safety and contribute to a safer home environment for all. 

Looking ahead to the remainder of 2024, the roadmap for safety initiatives includes plans for enhanced digital ad campaigns, collaborations with influencers, and continued engagement with stakeholders. Coordinating these campaigns with awareness initiatives like Window Covering Safety month, the WCMA and WCSC have maximized their outreach and impact. This strategic approach ensures that safety remains at the forefront of discussions during times when families are more likely to engage with such information. By navigating regulatory complexities, leveraging media outreach, and fostering industry collaborations, these organizations are championing safety and energy efficiency in homes in the United States and Canada.